How can ppc service help me to get recognize online?

I have managed a New Jersey-based non-profit that provides assistance to children over the past few years. The NGO enjoys some online and offline popularity, but I want more trust and credibility. As a result, a lot of people told me to work with this affordable pay per click consultant service provider and make sure it gets maintained regularly. Despite this, because I'm not very tech-savvy, I'm not entirely sure how to handle it. Therefore, could someone assist me with this?